Established in 2024, 4st.Agency is a multi-brand showroom and consulting agency based in London, complemented by satellite showrooms in Paris and New York. Focused on individualised commercial approaches for luxury emerging talent, 4st offers a unique umbrella for freelance wholesale services and end-to-end wholesale representation.
With a tailored approach to commercial strategy, we build brands sustainably through key distribution channels, commercial and creative consulting, asset production, and international showroom presence. Proudly representing niche talent in the designer space, we redefine the landscape of luxury retail with innovation at our core. Our mission is to elevate emerging brands, ensuring they thrive in an ever-evolving market through bespoke strategies and unwavering support.
Wholesale Representation
We work with brands to create long-lasting commercial relationships, hosting showrooms in both New York and Paris. Aligning brands with their highest potential in key territories, we act as an external prong in tandem with your commercial and creative goals.
Consulting
Available for short and long-term consulting periods, working through margins, commercial expansion, creative asset ideation, and execution.
Showroom Rental
We offer guest rental opportunities for brands seeking innovative physical space solutions in New York and Paris throughout market seasons, but also manage their sales in-house. Partnering on traffic leveraging opportunities and cost-effective spaces to host market appointments.
